Decarbonized Advertising for Maximum Brand Impact

In today's eco-conscious market, BRAVE integrates environmental responsibility with superior advertising effectiveness, empowering brands to make a significant impact.

Enhanced brand  perception & loyalty

Access to low climate risk inventory

Increased brand engagement & ROI

Brand-safe  placements & environments

Our Low-Carbon Apps

Video Editor & Maker - InShot

Block Blast! - Hungry Studio

Applock Pro - Eywin Apps

Solitaire Classic Card Games - Mobilityware

Jigsaw Puzzles for Adults - Veraxen Ltd.

Woodoku - Tripledot Studios Limited

Happy Color®: Coloring Book - X-FLOW

King James Bible - Ozion

Pocket FM: Audio Series - Pocket FM Corp.

Craftsman: Building Craft - StarGame22

CallApp - CallApp Caller ID, Call Recorder & Spam Blocker

Tumblr - Tumblr, Inc.

Badoo Dating App: Meet & Date - Badoo

Mob Control - VOODOO

Audiomack: Music Downloader - Audiomack Music Apps

Wattpad - Wattpad.com

Alarm Clock for Me - Mobile Heroes

Tagged - Ifwe Inc.

MeetMe: Chat & Meet New People - MeetMe.com

Nonogram.com - Easybrain

NewsBreak: Local News & Alerts - Particle Media Inc.

Spider Solitaire: Card Games - Mobilityware

Dictionary - Merriam-Webster Inc.

Exceed Both Marketing and Sustainability KPI’s

70%

Viewability

24%

Video completion rate

3:1

Return on ad spend

20-25%

Carbon emission reduction

16.5%

Click-through rate

1,000+

Low-carbon apps

1.3%

Conversion rate

Activate BRAVE Green Media through Your Preferred Ad Platforms

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Magnite

nexxen

loopme

triplelift

freewheel

inmobi

netag

sovrn

pulsepoint

AppNexus

sharethrough

sonobi

How BRAVE Green Media Works

Detailed carbon footprint reporting

Filter high emission apps | Exclude MFA

Filter up to 92% bid requests

By integrating BRAVE’s Green Media Products into your advertising strategy, you not only amplify campaign performance but also contribute significantly to environmental sustainability-creating a powerful narrative for your brand in a market increasingly driven by sustainability-focused consumers.

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Sustainability at BRAVE: Our Core Innovation

At BRAVE, sustainability is not just one of our projects; it’s a fundamental part of our innovation. We’re a small but dynamic team that combines agility with advanced technology to punch well above our weight. The BRAVE journey began with a commitment to efficiency–not only as a cost-saving measure but as a cornerstone of our environmental strategy.

Originally developed to optimize server costs, our traffic-shaping technology has evolved into a powerful tool for reducing unnecessary digital waste and enhancing server efficiency. By partnering with Scope3, we extend our impact further, measuring carbon emissions, and leading decarbonization efforts within the advertising industry, while providing our partners with solutions that are as responsible as they are robust.

FAQs

What are Green Media Products?

Green Media Products (GMP) are Private Marketplace (PMP) deals that do not include ‘climate risk’ inventory. The inventory is directly actionable through low emissions packages active via BRAVE that eliminate the least sustainable inventory from media buys.

How does the BRAVE Green Media work?

Here is a step-by-step description of the process: 1. BRAVE uses a climateRisk flag in the Scope3 API to curate inventory that avoid climate risk. 2. Brand advertisers activate BRAVE Green Media through your preferred DSP or managed service. 3. Scope3 measures daily emissions and ensures compliance with GMP (Green Media products) standards. 4. BRAVE tracks and optimizes campaign carbon emissions and generate detailed reports on both carbon footprint (powered by Scope3) and campaign performance.

What exactly is measured in the Green Media report?

We measure the total emissions of the inventory packaged as part of BRAVE Green Media. The emissions measured are those which are generated from the ad selection and media distribution processes of the programmatic value chain.Emissions from media distribution include the CO2e generated by media delivery including CMS; CDNs and hosting services; publishing overhead including employee and office expenses; and data transfer.Ad Selection Emissions include the CO2e generated by ad tech including servers and cloud computing; analytics; network traffic; storage; data providers and vendor overhead.For more details on the emissions model, visit https://methodology.scope3.com/lifecycle https://methodology.scope3.com/lifecycle

Which ad products are included in BRAVE Green Media?

Green media products my include video and display programmatic campaigns on desktop, mobile, and CTV devices. At BRAVE, we focus on mobile, mainly in-app ads (all formats).

How do you decide which apps are in the Green Media list?

Our list of Green Media apps are curated in collaboration with Scope3. The inventory is measured using the Scope3 emissions model and then grouped by Country site popularity rankings, then ranked by emissions (gCO₂PM) to identify inventory sources with the lowest emissions.Scope3 uses various sources of data to determine wasteful emissions inventory sources: ad clutter, high density & frequency of ads, and confusing user experience. The highest emitting domains/apps as well as MFA inventory are blocked when applying Climate Shield. We exclude high-emission inventory as per the Green Media Standards set by Scope3.

Can I add selected apps to the Green Media inventory?

We're always happy to include more eco-friendly publishers and app developers in our Green Media offering. To request the addition of selected inventory, please contact us at hello@thebrave.io.

Become a Green Media Publisher

We’re always looking for more app developers and DSP partners to add to our BRAVE Green Media list. Join the green movement and contribute to a sustainable future while optimizing your ad revenue and performance.

FOR APP DEVELOPERS FOR DSP