BRAVE has integrated with Amazon Publisher Services (APS), expanding our commitment to publisher-first infrastructure through direct participation in both Transparent Ad Marketplace (TAM) and Unified Ad Marketplace (UAM).
This milestone empowers BRAVE publishers with 2 powerful upgrades:
- TAM unlocks server-side header bidding with improved auction speed, transparency, and yield.
- UAM delivers streamlined access to exclusive demand from premium advertisers, without added operational complexity.
By going live as a bidding partner within the APS ecosystem, BRAVE now brings access to premium demand and smart monetization to a broader set of publishers.
Whether you’re optimizing for CPMs, fill rates, or operational simplicity, this integration ensures clean auctions, strong bid-match rates, and scalable returns.
A smart way to connect supply & demand
BRAVE’s AI-powered infrastructure was built from day one to deliver performance at scale. Our TAM and UAM integration enhances:
- Revenue optimization via increased access to high-intent demand
- Transparency through direct server-side connections
- Efficiency by simplifying auction mechanics and reducing intermediaries
“We’ve always believed great monetization doesn’t require trade-offs,” says BRAVE Founder & CEO, Amir Sharer, “Joining Amazon Publisher Services strengthens our ability to offer publishers clean, scalable infrastructure that’s truly optimized for performance, without complicating their stack.”
The BRAVE stack, now with APS
This partnership reinforces BRAVE’s mission: to simplify programmatic complexity, maximize monetization, and deliver smart media buying across web, mobile, and CTV.
If you’re a publisher using APS, now’s the perfect time to plug BRAVE into your stack. And if you’re a brand or DSP looking for faster, more efficient access to premium supply, let’s talk.