BRAVE green media for brand advertising

We've partnered with Scope3 to connect brand advertisers with premium app publishers who offer a low climate risk inventory, ensuring you achieve sustainability goals while maximizing campaign impact.

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Decarbonized advertising for maximum brand impact
In today’s eco-conscious market, BRAVE integrates environmental responsibility with superior
advertising effectiveness, empowering brands to make a significant impact.

  • Enhanced brand perception & loyalty

  • Increased brand engagement & ROI

  • Access to low climate risk inventory

  • Brand-safe placements & environments

Our low-carbon apps

Exceed both marketing
and sustainability KPIs

  • 90%

    Viewability

  • 24%

    Video completion rate

  • 3:1

    Return on ad spend

  • 20-25%

    Carbon emission reduction

  • 12.5%

    Click-through rate

  • 1K+

    Low-carbon apps

  • 6.3%

    Conversion rate

How BRAVE green media works

BRAVE integrates Scope3 data to optimize the bid responses sent to publishers. This allows us to prioritize low-emission, high-quality inventory, creating a powerful narrative for your brand in a market increasingly driven by sustainability-focused consumers.

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    Sustainability at BRAVE: our core innovation

    At BRAVE, sustainability is not just a project; it is a fundamental part of our innovation. We’re a small but dynamic team that combines agility with advanced technology to punch well above our weight. The BRAVE journey began with a commitment to efficiency – not only as a cost-saving measure but as a cornerstone of our environmental strategy.
    Our traffic-shaping technology has evolved into a powerful tool for reducing unnecessary digital waste and enhancing server efficiency. By partnering with Scope3, we extend our impact further by measuring carbon emissions and leading decarbonization efforts within the advertising industry, while providing our partners with solutions that are are as responsible as they are robust.

    Activate BRAVE green media through your preferred ad platforms

    • Nexxen thebrave BRAVE
    • Nexxen thebrave BRAVE

    FAQ

    • How does the BRAVE green media work?

      Here is a step-by-step description of the process:

      1. BRAVE uses a climateRisk flag in the Scope3 API to curate inventory that avoids climate risk.

      2. Brand advertisers activate BRAVE Green Media through their preferred DSP or managed service.

      3. Scope3 measures daily emissions and ensures compliance with GMP (Green Media Products) standards.

      4. BRAVE tracks and optimizes campaign carbon emissions, generating detailed reports on both the carbon footprint (powered by Scope3) and campaign performance.

    • What exactly is measured in the green media report?

      We measure the total emissions associated with inventory packaged under BRAVE Green Media. These emissions stem from both the ad selection and media distribution processes within the programmatic value chain.

      Media distribution emissions include the CO₂e generated by content delivery systems (CMS), CDNs, hosting services, publishing overhead (such as employee and office operations), and data transfer. Ad selection emissions cover CO₂e generated by ad tech infrastructure, including servers and cloud computing, analytics, network traffic, data storage, data providers, and vendor overhead. For a detailed overview of the emissions model, please visit: https://methodology.scope3.com/lifecycle

    • Which ad products are included in BRAVE green media?

      Green media products may include video and display programmatic campaigns on desktop, mobile, and CTV devices.

    • How do you decide which apps are in the green media list?

      Our list of green media apps are curated in collaboration with Scope3. The inventory is measured using the Scope3 emissions model and then grouped by Country site popularity rankings, then ranked by emissions (gCO₂PM) to identify inventory sources with the lowest emissions. Scope3 uses various sources of data to determine wasteful emissions inventory sources: ad clutter, high density & frequency of ads, and confusing user experience. The highest emitting domains/apps as well as MFA inventory are blocked when applying Climate Shield. We exclude high-emission inventory as per the green media Standards set by Scope3.

    • Can I add selected apps to the green media inventory?

      We’re always happy to include more eco-friendly publishers and app developers in our green media offering. To request the addition of selected inventory, please contact us at [email protected].

    Become a green media partner

    We’re always looking for more publisher and DSP partners to add to our BRAVE green media list. Join the movement and contribute to a sustainable future while optimizing your ad revenue and performance.