How Programmatic advertising can help brands during the Superbowl

Programmatic advertising has become a game-changing technology for brands looking to run campaigns during the Superbowl. Utilizing sophisticated programmatic ad-buying strategies, marketers can target and optimize their campaigns for maximum visibility and success. In this article, we’ll discuss the benefits this technology provides for Superbowl campaigns, strategies for leveraging it, and tips for optimizing it

The success of video advertising: 3 powerful lessons

The success of video advertising: 3 powerful lessons The history of advertising is a long and winding path. Many lessons have been learned but few have had such an impact as the introduction and growth of online video advertising. It all started back in 1994 when advertising began on the World Wide Web. Today, video

The Rise of Video Advertisements

The Rise of Video Advertisements Just like any industry, trends can be found in the field of advertisement; constantly changing and shaping the industry as a whole. One of the most recent trends in the field of online advertising has been the loss in popularity of banner ads at the tops of pages, and the