Programmatic CTV Advertising: Key Trends and Expectations for 2023
Programmatic CTV (Connected TV) advertising has been on the rise in recent years, and as we enter 2023, this trend is only set to continue. With the growth of cord-cutting, the increasing popularity of streaming services, and the growing demand for targeted advertising, programmatic CTV is becoming an increasingly important channel for brands and advertisers
What will the CTV/OTT trends be in 2021?
What will the CTV/OTT trends be in 2021? There has been a transition from a mostly offline existence to one that’s primarily about online activities. Connected TV and over-the-top (OTT) media now reigns, overtaking linear TV, as we move beyond video-on-demand (VOD) offerings to everyday programming, movies, live streams, and even more content. By the