Connected TV

CTV and In-App: The Perfect Match for High-Intent Audiences

As brand advertisers aim to capture high-intent audiences in an increasingly fragmented media landscape, programmatic Connected TV (CTV) and in-app campaigns have emerged as a dynamic duo. Combining the storytelling power of CTV with the immediacy of mobile, these channels provide a seamless pathway for brands to connect with users and drive meaningful actions

4 Programmatic Advertising Trends for Q4 – by 4 BRAVE Team Members

By Alexa Greenstein

As Q4 2024 kicks off and holiday campaign planning wraps up, advertisers are shifting their focus toward crafting impactful programmatic strategies for 2025. At BRAVE, we’re constantly in conversation with top brand advertisers and DSP executives, gaining exclusive insights into the trends shaping the programmatic landscape. To help you capitalize on the opportunities this quarter

Boosting Brand Impact with FAST Channel Advertising

By Melisa Kindelan

The digital advertising landscape is undergoing a transformative shift, with the rapid rise of Free Ad-Supported Streaming (FAST) channel advertising, offering a groundbreaking alternative to traditional CTV models. As subscription fatigue continues to grow, consumers are turning to budget-conscious alternatives. The number of FAST channels has grown rapidly in the past year, with

Programmatic CTV Advertising: Key Trends and Expectations for 2023

By ofir sharer

Programmatic CTV (Connected TV) advertising has been on the rise in recent years, and as we enter 2023, this trend is only set to continue. With the growth of cord-cutting, the increasing popularity of streaming services, and the growing demand for targeted advertising, programmatic CTV is becoming an increasingly important channel for brands and advertisers