Programmatic CTV Advertising: Key Trends and Expectations for 2023
Programmatic CTV (Connected TV) advertising has been on the rise in recent years, and as we enter 2023, this trend is only set to continue. With the growth of cord-cutting, the increasing popularity of streaming services, and the growing demand for targeted advertising, programmatic CTV is becoming an increasingly important channel for brands and advertisers
Why is Roku one of the most successful channels?
Why is Roku one of the most successful channels? One of the most significant features of the Roku platform is The Roku Channel. The channel aggregates content from other media companies in order to make streaming easy and accessible. Ad-supported streaming is vastly outpacing growth in subscription video, and The Roku Channel has been a