Programmatic Trends & Predictions for 2025: Industry Experts Share What’s Next By Amir Sharer As programmatic advertising evolves at lightning speed, staying ahead demands a deep understanding of emerging trends, technological advancements, and shifting industry expectations. I sat down with leading executives from Unity, Ogury, Azerion, Media.net, Equativ, MobileFuse, IntentIQ, and AlgoriX to uncover key programmatic advertising trends and predictions for 2025. From SSPs turning into data-driven powerhouses January 07, 2025
4 Programmatic Advertising Trends for Q4 – by 4 BRAVE Team Members By Alexa Greenstein As Q4 2024 kicks off and holiday campaign planning wraps up, advertisers are shifting their focus toward crafting impactful programmatic strategies for 2025. At BRAVE, we’re constantly in conversation with top brand advertisers and DSP executives, gaining exclusive insights into the trends shaping the programmatic landscape. To help you capitalize on the opportunities this quarter October 15, 2024
Audio advertising in the modern age: 3 reasons it works By Eyal Dorenbaum Audio advertising in the modern age: 3 reasons it works Audio is everywhere. Podcasts, music, and audiobooks remain some of the most consumed forms of media in the world and they’re unlikely to slow down anytime soon. Spotify attracts close to 400 million users annually while Apple Music has over 80 million and Pandora has October 12, 2022