Advertising

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Branding vs. Performance: Should Advertisers Choose One Over the Other?

By Amir Sharer

Published on Data & Programmatic Insider, MediaPost, April 1, 2024 Advertisers need to consider whether or not they invest too much in short-term performance marketing versus branding. Amir Sharer, BRAVE CEO and founder, has refocused his supply-side platform (SSP) to run branding campaigns in apps using predictive AI technology to identify the most

Top In-App Brand Advertising Stats & Predictions for 2024

By Sacha Glasroth

Let’s start with an overview of the state of in-app brand advertising – specifically within gaming apps: $352.7 billion. That’s the projected spending in the in-app advertising market worldwide for 2024 (a 12% increase from 2023 projections). In 2022, 70% of the total ad spend ($116 billion) was directed towards mobile games. In 2025,

3 Ways to Reduce Your Carbon Footprint in Programmatic Advertising

By Amir Sharer

In recent years, the programmatic advertising industry has discovered that it generates a sizable carbon footprint. I too was surprised to learn that the internet produces more carbon emissions than the entire aviation industry. That’s why companies like Scope3 and trade associations like Ad Net Zero are emerging, guiding the industry towards becoming more environmentally

Best Practices for In-App Ad Quality in 2024

By Sacha Glasroth

IN-APP advertising has become an integral part of digital marketing strategies, offering highly targeted and impactful ways to achieve not just performance but also brand awareness KPIs. This approach involves delivering immersive ads directly to an engaged audience in an environment they are already familiar with. For brand advertisers, in-app advertising offers high levels