Advertising

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Programmatic Advertising Strategies for Black Friday 2024

By The BRAVE Team

Introduction: The $240.8 Billion Opportunity Black Friday 2024 is poised to be a pivotal event in the retail calendar, with U.S. online sales projected to reach a record $240.8 billion during the holiday season, marking an 8.4% year-over-year growth. This surge underscores the escalating competition among advertisers striving to capture consumer attention in an increasingly

4 Programmatic Advertising Trends for Q4 – by 4 BRAVE Team Members

By Alexa Greenstein

As Q4 2024 kicks off and holiday campaign planning wraps up, advertisers are shifting their focus toward crafting impactful programmatic strategies for 2025. At BRAVE, we’re constantly in conversation with top brand advertisers and DSP executives, gaining exclusive insights into the trends shaping the programmatic landscape. To help you capitalize on the opportunities this quarter

AI-Driven Programmatic Curation: Benefits for Advertisers and Publishers

By Sacha Glasroth

In the ever-evolving landscape of digital advertising, programmatic curation has emerged as a powerful tool, leveraging artificial intelligence (AI) to optimize ad placements and audience targeting. This blog post explores the benefits of AI-driven programmatic curation for both advertisers and publishers and provides actionable tips on how to strategically utilize this technology. Understanding

The Role of AI in Shaping the Future of Programmatic Curation

By The BRAVE Team

Programmatic curation has become a cornerstone of modern digital advertising, enabling precise audience targeting and improved ad performance. With the integration of artificial intelligence (AI), the capabilities of programmatic curation have been significantly enhanced, making it an indispensable tool for brand advertisers. This article explores how AI-driven strategies revolutionize programmatic curation and transform digital advertising.