Blockboard & BRAVE achieve 185% revenue growth through AI-powered optimization
Case study · NOV 2024 - JAN 2025
Blockboard is a leader in performance-driven advertising, delivering brand-safe, fraud-free, and highly measurable campaigns using its advanced blockchain-backed attribution technology. Blockboard helps advertisers connect with real, engaged audiences, driving higher completion rates, better engagement, and increased return on ad spend (ROAS).
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185%
Overall revenue growth (QoQ)
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19%
Bid rate increase
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29%
RPM growth
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161%
Total impressions growth
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Challenges
Blockboard enhances its supply optimization strategy to help advertisers maximize efficiency, transparency, and performance across different environments. However, achieving scalable performance can be challenging for many platforms as they deal with high request volumes, competitive eCPMs, and missing deep contextual signals. - Blockboard was also looking to tap into inventory from specific app categories where they would be able to buy via PMP (Private Marketplace) and reach targeted users. Their main goals were to: Optimize bid efficiency, ensuring high-value inventory reaches the right campaigns.
- Align inventory via PMP to match with advertiser demand, reinforcing Blockboard’s commitment to fraud-free, brand-safe advertising.
- Enhance RPM and revenue growth while improving campaign performance for advertisers.
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Solution
Blockboard and BRAVE addressed the challenges listed above by leveraging BRAVE’s extensive publisher relationships & tech capabilities to connect Blockboard with fraud-free inventory at scale across key regions. BRAVE recommended using custom-built PMP packages tailored to specific app categories such as gaming, entertainment and news in specific regions for various formats, ensuring only premium content is aligned with advertiser demand. By combining this PMP strategy with real-time AI-driven supply optimization, we achieved: - Smarter bid allocation & RPM optimization, ensuring high-value impressions reached engaged audiences.
- Real-time inventory adjustments to improve cost efficiency without impacting premium supply access.
- Advanced supply curation, to refine audience targeting and maximize engagement across premium placements
Components of BRAVE's solution
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Traffic shaping activation
- Real-time traffic shaping dynamically adjusted inventory distribution based on live bid signals, behavioral insights, and request-level data in real time, ensuring optimal demand matching and efficiency.
- Bid matching driven by RPM optimizations filtered traffic based on performance-oriented goals, strengthening supply path optimization (SPO) to maximize fill rates and increase advertiser value.
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AI-driven curation
- Curated PMP deals provided Blockboard with high-quality, fraud-free inventory, dynamically sourced from various publishers based on seasonality, demand trends, and historical performance—all with full transparency.
- Contextual intelligence enhancements leveraged real-time user behavior and content signals, enabling precise audience alignment and stronger engagement rates for advertisers.
Results
During the first three months of the partnership, Blockboard and BRAVE achieved:
Total Growth November 2024 - January 2025
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185%
Revenue
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19%
Bid rate
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29%
RPM
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161%
Impressions
Average MoM Growth 2024 - January 2025
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97%
Revenue
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14%
Bid rate
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14%
RPM
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84%
Impressions
Blockboard and BRAVE remain committed to delivering cutting-edge solutions that enhance transparency, efficiency, and revenue potential.
In conclusion
The partnership between Blockboard and BRAVE showcases how AI-driven supply optimization seamlessly integrates with a premium, fraud-free omnichannel ecosystem. By ensuring every impression is verified, premium, and results-driven, this collaboration empowers performance advertisers to maximize audience engagement, optimize cost efficiency, and lock in higher ROI.