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Media.net & BRAVE Drive 124% Revenue Growth for App Publishers

Case Study · Q3 2024

Media.net is a leading global SSP dedicated to building a digital advertising ecosystem for a transparent and democratic open web that empowers and rewards independent media owners and creators, while keeping advertiser outcomes and user privacy at the center of its offerings.

  • 124%

    overall revenue growth (QoQ)

  • 26.5%

    increase in RPM (QoQ)

  • 158%

    increase in Impressions (QoQ)

  • 77%

    increase in requests sent (QoQ)

  • Challenges

    Media.net and BRAVE sought to boost in-app revenue for publishers by directing the right, relevant audiences to demand partners, thereby driving higher bids and attracting even greater demand. To ensure the delivery of more relevant, intent-driven impressions, the companies leveraged real-time traffic optimization capabilities.

  • Solution

    BRAVE and Media.net adopted a multi-pronged approach that leveraged the best app-focused tech and optimizations each partner brought to the table. With an expansive footprint in the app monetization space and its extensive demand partnerships, Media.net was able to curate a vast and diverse demand pool with ad budgets specifically seeking premium in-app inventory. As more partners were introduced into the bidding process for each and every impression, publishers saw a notable rise in RPMs.

How media.net & BRAVE made it happen

  • Traffic Shaping

    BRAVE’s traffic-shaping algorithms dynamically analyzed and optimized the bidding process, ensuring only the most relevant users on apps were being targeted.

  • Contextual SearchSignals

    Media.net's proprietary SearchSignals passed on contextual signals to buyers for every impression, significantly boosting bid values.

  • AI-Driven Curation

    The partnership harnessed machine-learning models for audience curation, continuously analyzing audience data and inventory performance to curate tailored, interest-based supply packages.

  • Predictive AI Targeting

    Media.net's team of experts leveraged predictive AI protocols from BRAVE to anticipate customer preferences and optimize bids and campaign creatives in real time.

Impact

Within 4 months (June-September 2024), BRAVE and Media.net's collaboration led to a 158% increase in impressions QoQ. Media.net's bid enrichment efforts, combined with BRAVE’s traffic targeting optimizations, resulted not only in higher impressions but also increased bid requests sent and significantly improved RPMs.

Better conversions for demand partners helped bring in additional demand and higher bids. For publishers, this directly translated to a significant 124% rise in app revenue QoQ.

Total Growth June-September, 2024

  • 124%

    Revenue

  • 26.5%

    RPM

  • 158%

    Impressions

  • 77%

    Requests Sent

Average MoM Growth

  • 32%

    Revenue

  • 9%

    RPM

  • 22%

    Impressions

  • 40%

    Requests Sent

It’s important to note that BRAVE’s algorithms allow smart QPS adjustment, increasing levels only upon usage, thus eliminating overload danger on servers.

In conclusion

By leveraging BRAVE’s traffic shaping solution and predictive AI curation, Media.net achieved significant gains in revenue, RPM, and request volume— all while enhancing the quality and relevance of its ad delivery. This partnership exemplifies how advanced technology combined with a shared commitment to transparency can unlock top performance.