Blog
The BRAVE Blog offers the latest in mobile and in-app advertising monetization strategies and insights
Understanding Commerce Media and Programmatic Advertisement
As technology continues to develop, advertising landscapes have changed drastically. New forms of advertising have been introduced, such as commerce media. These innovative forms of advertising have brought many advantages to businesses but can also still involve some challenges. This article looks at the different aspects of understanding and utilizing both programmatic advertising and commerce
How Programmatic advertising can help brands during the Superbowl
Programmatic advertising has become a game-changing technology for brands looking to run campaigns during the Superbowl. Utilizing sophisticated programmatic ad-buying strategies, marketers can target and optimize their campaigns for maximum visibility and success. In this article, we’ll discuss the benefits this technology provides for Superbowl campaigns, strategies for leveraging it, and tips for optimizing it
Programmatic CTV Advertising: Key Trends and Expectations for 2023
Programmatic CTV (Connected TV) advertising has been on the rise in recent years, and as we enter 2023, this trend is only set to continue. With the growth of cord-cutting, the increasing popularity of streaming services, and the growing demand for targeted advertising, programmatic CTV is becoming an increasingly important channel for brands and advertisers
4 programmatic advertising trends to look out for in 2023
Programmatic advertising has grown to be one of the largest and most powerful forms of promotion on the planet. Each year brings new and exciting trends and technologies that shape the industry and there are a lot of important trends to watch out for in 2023. With the growth of social media and internet usage,