Blog
The BRAVE Blog offers the latest in mobile and in-app advertising monetization strategies and insights
From GEO to SPO: How AI Is Rewriting the Rules of Programmatic Efficiency
In an age where generative search is redefining how information is discovered, content marketers have responded with a new playbook: Generative Engine Optimization (GEO). GEO moves beyond traditional SEO by aligning content with how AI models interpret context, intent, and authority. But while GEO is reshaping content strategy, a parallel—and arguably more urgent—transformation is underway
The Consolidation of Ad Tech in 2025: What It Means for Advertisers
In 2024, ad tech M&A activity surged, as seen by over 100 ad tech, marketing tech, and digital content deals in Q3 alone. High-profile moves like Liveramp’s acquisition of Habu and Equativ’s merger with Sharethrough underscore a key shift: independent SSPs and data providers are being absorbed into larger ecosystems. As the industry heads into
How Programmatic Curation Drives ROI in a Competitive Market
Programmatic advertising is bigger than ever, with ad spend projected to surpass $700 billion by 2025. But with growth comes complexity, and today’s programmatic ecosystem is riddled with bid duplication, opaque supply paths, and non-premium inventory. More scale doesn’t always mean more value, and many advertisers are watching their ROI shrink due to inefficiencies
The Super Bowl 2025 Programmatic Advertising Playbook
The Super Bowl has always been the ultimate stage for advertisers, with millions of viewers glued to their screens for the ads as much as the game itself. But in 2025, the advertising playbook has shifted. With 70% of Super Bowl viewers engaging with multiple devices during the game, creating campaigns that bridge the