The BRAVE Blog offers the latest in mobile and in-app advertising monetization strategies and insights
Why are Banners still ruling the AdTech Industry?
While the world of digital marketing is constantly changing, there’s one thing that never seems to fade away – the effectiveness of display advertisements. In today’s mobile app market, striking the right balance between making money and keeping users happy poses a huge challenge for publishers. The type of ads they choose can make all
The Rise of Retail Media
In recent years, the retail industry has witnessed a major shift in marketing and advertising strategies. As brands continue to seek innovative ways to attract customers and increase revenue, retail media has emerged as a powerful tool. This article explores the rise of retail media and how brands are leveraging programmatic advertising to drive sales.
Understanding Commerce Media and Programmatic Advertisement
As technology continues to develop, advertising landscapes have changed drastically. New forms of advertising have been introduced, such as commerce media. These innovative forms of advertising have brought many advantages to businesses but can also still involve some challenges. This article looks at the different aspects of understanding and utilizing both programmatic advertising and commerce
How Programmatic advertising can help brands during the Superbowl
Programmatic advertising has become a game-changing technology for brands looking to run campaigns during the Superbowl. Utilizing sophisticated programmatic ad-buying strategies, marketers can target and optimize their campaigns for maximum visibility and success. In this article, we’ll discuss the benefits this technology provides for Superbowl campaigns, strategies for leveraging it, and tips for optimizing it