Blog
The BRAVE Blog offers the latest in mobile and in-app advertising monetization strategies and insights
CTV and In-App: The Perfect Match for High-Intent Audiences
As brand advertisers aim to capture high-intent audiences in an increasingly fragmented media landscape, programmatic Connected TV (CTV) and in-app campaigns have emerged as a dynamic duo. Combining the storytelling power of CTV with the immediacy of mobile, these channels provide a seamless pathway for brands to connect with users and drive meaningful actions
Programmatic Trends & Predictions for 2025: Industry Experts Share What’s Next
As programmatic advertising evolves at lightning speed, staying ahead demands a deep understanding of emerging trends, technological advancements, and shifting industry expectations. I sat down with leading executives from Unity, Ogury, Azerion, Media.net, Equativ, MobileFuse, IntentIQ, and AlgoriX to uncover key programmatic advertising trends and predictions for 2025. From SSPs turning into data-driven powerhouses
Programmatic Advertising Strategies for Black Friday 2024
Introduction: The $240.8 Billion Opportunity Black Friday 2024 is poised to be a pivotal event in the retail calendar, with U.S. online sales projected to reach a record $240.8 billion during the holiday season, marking an 8.4% year-over-year growth. This surge underscores the escalating competition among advertisers striving to capture consumer attention in an increasingly
4 Programmatic Advertising Trends for Q4 – by 4 BRAVE Team Members
As Q4 2024 kicks off and holiday campaign planning wraps up, advertisers are shifting their focus toward crafting impactful programmatic strategies for 2025. At BRAVE, we’re constantly in conversation with top brand advertisers and DSP executives, gaining exclusive insights into the trends shaping the programmatic landscape. To help you capitalize on the opportunities this quarter