Blog
The BRAVE Blog offers the latest in mobile and in-app advertising monetization strategies and insights
AI-Driven Programmatic Curation: Benefits for Advertisers and Publishers
In the ever-evolving landscape of digital advertising, programmatic curation has emerged as a powerful tool, leveraging artificial intelligence (AI) to optimize ad placements and audience targeting. This blog post explores the benefits of AI-driven programmatic curation for both advertisers and publishers and provides actionable tips on how to strategically utilize this technology. Understanding
The Role of AI in Shaping the Future of Programmatic Curation
Programmatic curation has become a cornerstone of modern digital advertising, enabling precise audience targeting and improved ad performance. With the integration of artificial intelligence (AI), the capabilities of programmatic curation have been significantly enhanced, making it an indispensable tool for brand advertisers. This article explores how AI-driven strategies revolutionize programmatic curation and transform digital advertising.
Maximizing Brand Impact with DOOH: Trends and Strategies for 2024
In today’s rapidly changing digital advertising landscape, brands always seek new ways to capture consumer attention. Digital-Out-of-Home (DOOH) advertising has become a powerful tool for enhancing brand visibility and engagement. At the forefront, BRAVE is helping brands integrate DOOH into their broader digital strategies to amplify their presence. Traditional out-of-home advertising, which has been
How Being an Air Traffic Controller Prepared Me for a Career in Advertising
Published: May 31, 2024 (Association of National Advertisers (ANA) – Marketing Knowledge Center) As dynamic as the programmatic advertising ecosystem is, I came into the industry well-prepared, having previously been an air traffic controller. Ad serving is known for its speed, as it takes only a few milliseconds to win a bid and