Blog
The BRAVE Blog offers the latest in mobile and in-app advertising monetization strategies and insights
Melisa kindelan Is a Top Woman in Media & Ad Tech 2024
Celebrating Innovation and Leadership: Melisa Kindelan Wins the Programmatic Storyteller Award at the Top Women in Media & Ad Tech Awards by AdExchanger and AdMonsters In recognition of her expansive contributions to digital advertising, Melisa Kindelan, our Head of Sales & Business Development, has been honored with the Top Women in Media & Ad
Branding vs. Performance: Should Advertisers Choose One Over the Other?
Published on Data & Programmatic Insider, MediaPost, April 1, 2024 Advertisers need to consider whether or not they invest too much in short-term performance marketing versus branding. Amir Sharer, BRAVE CEO and founder, has refocused his supply-side platform (SSP) to run branding campaigns in apps using predictive AI technology to identify the most
Top In-App Brand Advertising Stats & Predictions for 2024
Let’s start with an overview of the state of in-app brand advertising – specifically within gaming apps: $352.7 billion. That’s the projected spending in the in-app advertising market worldwide for 2024 (a 12% increase from 2023 projections). In 2022, 70% of the total ad spend ($116 billion) was directed towards mobile games. In 2025,
3 Ways to Reduce Your Carbon Footprint in Programmatic Advertising
In recent years, the programmatic advertising industry has discovered that it generates a sizable carbon footprint. I too was surprised to learn that the internet produces more carbon emissions than the entire aviation industry. That’s why companies like Scope3 and trade associations like Ad Net Zero are emerging, guiding the industry towards becoming more environmentally