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The BRAVE Blog offers the latest in mobile and in-app advertising monetization strategies and insights
Programmatic Advertising Strategies for Black Friday 2024
Introduction: The $240.8 Billion Opportunity Black Friday 2024 is poised to be a pivotal event in the retail calendar, with U.S. online sales projected to reach a record $240.8 billion during the holiday season, marking an 8.4% year-over-year growth. This surge underscores the escalating competition among advertisers striving to capture consumer attention in an increasingly
4 Programmatic Advertising Trends for Q4 – by 4 BRAVE Team Members
As Q4 2024 kicks off and holiday campaign planning wraps up, advertisers are shifting their focus toward crafting impactful programmatic strategies for 2025. At BRAVE, we’re constantly in conversation with top brand advertisers and DSP executives, gaining exclusive insights into the trends shaping the programmatic landscape. To help you capitalize on the opportunities this quarter
Boosting Brand Impact with FAST Channel Advertising
The digital advertising landscape is undergoing a transformative shift, with the rapid rise of Free Ad-Supported Streaming (FAST) channel advertising, offering a groundbreaking alternative to traditional CTV models. As subscription fatigue continues to grow, consumers are turning to budget-conscious alternatives. The number of FAST channels has grown rapidly in the past year, with
AI-Driven Programmatic Curation: Benefits for Advertisers and Publishers
In the ever-evolving landscape of digital advertising, programmatic curation has emerged as a powerful tool, leveraging artificial intelligence (AI) to optimize ad placements and audience targeting. This blog post explores the benefits of AI-driven programmatic curation for both advertisers and publishers and provides actionable tips on how to strategically utilize this technology. Understanding