A BRAVE new world

Bridging the Gap Between Chinese Apps and Premium Global Demand

Chinese developers have won the world's users. The revenue left on the table is the brand budget that legacy supply...

How Upstream Traffic Shaping Protects DSP Margins for the Q4 Peak

The technical blueprint for moving optimization to the supply gateway and protecting enterprise bidding engines from seasonal transaction chaos.

The Real ROI of World Cup Attention

World Cup 2026 keeps breaking viewership records. But these stats don't necessarily translate to human attention.

The RFI Just Merged: What Buyers Demand From Supply in 2026

Holding companies used to run two separate reviews, one for demand, one for supply. That split is collapsing, and the...

The Phantom Goal: Why FIFA 2026 Is Programmatic’s Biggest Trap (and How to Win It)

104 matches. $10.5B in ad spend. 4,300 fake FIFA domains already live and aging. The brands that win the World...

The Human CPM: Curation That Protects from Programmatic Waste

Navigating the bifurcation of programmatic supply in the Era of synthetic traffic

Why Chasing 100% Fill Rate is Costing App Publishers Premium Revenue

Decision quality is the new app monetization strategy against the fill rate trap

The Agentic Handshake: How Systemic Curation Unlocks Brand Discovery

Shifting to curated infrastructure reclaims ROI on brand spend in the era of agent-driven buying

The AVoD Tipping point: why streaming’s growth depends on better infrastructure

AVoD (Advertising-Based Video On Demand) has won. Now comes the hard part

The Class of 2026: 10 Rising Ad Tech Stars

Meet the visionaries rebuilding the open web with transparency, ownership, and human-centric innovation.

Stop Burning Cloud Cash: Why DSPs Are Switching to Curation-First Bidding

The open exchange is 90% noise. Here is how leading DSPs are cutting infrastructure costs and boosting win rates by...

2026 Programmatic Predictions by the BRAVE Team

What actually shifts budgets, workflows, and decisions in the year ahead

How Gaming and CTV Are Redefining Black Friday Performance in 2025

As the open web drowns in ad waste, advertisers are finding cleaner performance routes through in-app gaming and connected TV

How Publishers Need to Catch Up with DSPs Prioritizing OMID

DSPs are prioritizing OMID compliance for verified measurement and transparency

Signal Over Surface: How to Adapt to the AI-Era Attention Economy

As AI reshapes discovery, the advertising industry is rethinking where (and how) value is created

The Attention Migration: How Apps and CTV Are Winning the Ad Dollar Race

AI didn’t kill the open web. But it exposed its limits.

Rebuilding publisher monetization: models for an AI-shaped web

From declining search traffic to curated CTV and in-app growth, publishers are pivoting toward signal-rich formats that drive sustainable yield.

10 Influential Women in Ad Tech

Operators. Engineers. Strategists. These leaders aren’t just breaking ceilings. They’re rebuilding the architecture.

How Your SDK Fuels (or Fails) Your App Monetization Strategy

Your SDK signals define premium revenue, not just impressions

BRAVE Integrates with Amazon Publisher Services (APS)

Bringing access to premium demand and smart monetization

Programmatic Curation as a System, Not a Feature

Signal loss exposed the cracks. Smart built-in curation systems are what comes next.

The Media Buyer’s Guide to Agentic Advertising

Why autonomous AI agents are the future of programmatic and how to get ahead of it

A Brand New BRAVE:
A Message from Our CEO

A radically human approach to programmatic advertising

From GEO to SPO

How AI Is Rewriting the Rules of Programmatic Efficiency

The Consolidation of Ad Tech in 2025

What this industry shift means for advertisers

How Programmatic Curation Drives ROI in a Competitive Market

Strategies for DSPs and Media Buyers

The Super Bowl 2025 Programmatic Advertising Playbook

Seamless multi-channel strategy for targeting sports fans

CTV and In-App: The Perfect Match for High-Intent Audiences

Merging CTV’s immersive storytelling with the precision of in-app targeting

Programmatic Trends & Predictions for 2025

Industry Experts Share What’s Next

Programmatic Advertising Strategies for Black Friday 2024

This season is about building trust, engagement, and lasting relationships with consumers

4 Programmatic Advertising Trends for Q4

4 BRAVE team members predict the key trends that will drive success

Boosting Brand Impact with FAST Channel Advertising

Leveraging real-time data, hyper-personalization, and privacy-first strategies to deliver engaging, targeted campaigns

AI-Driven Programmatic Curation: Benefits for Advertisers and Publishers

By strategically utilizing this innovative approach, the ad tech industry can navigate the challenges of a post-cookie world

The Role of AI in Shaping the Future of Programmatic Curation

Embracing these advancements will allow brands to stay ahead in the competitive digital advertising landscape

Maximizing Brand Impact with DOOH: Trends and Strategies

In the bustling world of advertising, DOOH shines as a beacon of innovation and impact

ANA Interview with Amir Sharer

How Being an Air Traffic Controller Prepared Me for a Career in Advertising

Top Women in Media & Ad Tech 2024

Melisa Kindelan Wins the Programmatic Storyteller Award

Branding vs. Performance: Should Advertisers Choose One Over the Other?

Published on Data & Programmatic Insider, MediaPost01/04/24

Top In-App Brand Advertising Stats & Predictions for 2024

Top industry experts predict what's next for mobile advertising

3 Ways to Reduce Your Carbon Footprint in Programmatic Advertising

Best Practices for In-App Ad Quality in 2024

BRAVE at PocketGamer Connects London 2024

Why are Banners still ruling the Ad Tech Industry?

The Rise of Retail Media

Understanding Commerce Media and Programmatic Advertisement

How Programmatic advertising can help brands during the Superbowl

Programmatic CTV Advertising: Key Trends and Expectations for 2023

4 programmatic advertising trends to look out for in 2023

Influence, competition, and advertising during the holidays

World Cup 2022: Controversy and Opportunity

How to allocate your advertising budget as a growing company on Black Friday

High engagement with anime in the streaming era

Audio advertising in the modern age: 3 reasons it works

In-Game Advertising: One of the Newest, Most Beneficial Means of Advertisement

Why is Roku one of the most successful channels?

The success of video advertising: 3 powerful lessons

The Rise of Video Advertisements

What will the CTV/OTT trends be in 2021?