A BRAVE new world
Explore our latest thoughts on the key trends shaping the industry, and the ever-evolving landscape of advertisers, publishers, technology and everything in between.
-
- Industry news
10 Influential Women in Ad Tech
Operators. Engineers. Strategists. These leaders aren’t just breaking ceilings. They’re rebuilding the architecture.
-
- Programmatic trends
Signal Over Surface: How to Adapt to the AI-Era Attention Economy
As AI reshapes discovery, the advertising industry is rethinking where (and how) value is created
-
- In-app advertising
The Attention Migration: How Apps and CTV Are Winning the Ad Dollar Race
AI didn’t kill the open web. But it exposed its limits.
-
- Programmatic trends
Rebuilding publisher monetization: models for an AI-shaped web
From declining search traffic to curated CTV and in-app growth, publishers are pivoting toward signal-rich formats that drive sustainable yield.
-
- In-app advertising
How Your SDK Fuels (or Fails) Your App Monetization Strategy
Your SDK signals define premium revenue, not just impressions
-
- Industry news
BRAVE Integrates with Amazon Publisher Services (APS)
Bringing access to premium demand and smart monetization
-
- Programmatic trends
Programmatic Curation as a System, Not a Feature
Signal loss exposed the cracks. Smart built-in curation systems are what comes next.
-
- Programmatic trends
The Media Buyer’s Guide to Agentic Advertising
Why autonomous AI agents are the future of programmatic and how to get ahead of it
-
- Industry news
A Brand New BRAVE:
A Message from Our CEOA radically human approach to programmatic advertising
-
- Programmatic trends
From GEO to SPO
How AI Is Rewriting the Rules of Programmatic Efficiency
-
- Programmatic trends
The Consolidation of Ad Tech in 2025
What this industry shift means for advertisers
-
- Programmatic trends
How Programmatic Curation Drives ROI in a Competitive Market
Strategies for DSPs and Media Buyers
-
- Connected TV
The Super Bowl 2025 Programmatic Advertising Playbook
Seamless multi-channel strategy for targeting sports fans
-
- Connected TV
CTV and In-App: The Perfect Match for High-Intent Audiences
Merging CTV’s immersive storytelling with the precision of in-app targeting
-
- Programmatic trends
Programmatic Trends & Predictions for 2025
Industry Experts Share What’s Next
-
- Programmatic trends
Programmatic Advertising Strategies for Black Friday 2024
This season is about building trust, engagement, and lasting relationships with consumers
-
- In-app advertising
4 Programmatic Advertising Trends for Q4
4 BRAVE team members predict the key trends that will drive success
-
- Connected TV
Boosting Brand Impact with FAST Channel Advertising
Leveraging real-time data, hyper-personalization, and privacy-first strategies to deliver engaging, targeted campaigns
-
- Programmatic trends
AI-Driven Programmatic Curation: Benefits for Advertisers and Publishers
By strategically utilizing this innovative approach, the ad tech industry can navigate the challenges of a post-cookie world
-
- Programmatic trends
The Role of AI in Shaping the Future of Programmatic Curation
Embracing these advancements will allow brands to stay ahead in the competitive digital advertising landscape
-
- Programmatic trends
Maximizing Brand Impact with DOOH: Trends and Strategies
In the bustling world of advertising, DOOH shines as a beacon of innovation and impact
-
- Programmatic trends
ANA Interview with Amir Sharer
How Being an Air Traffic Controller Prepared Me for a Career in Advertising
-
- Industry news
Top Women in Media & Ad Tech 2024
Melisa Kindelan Wins the Programmatic Storyteller Award
-
- In-app advertising
Branding vs. Performance: Should Advertisers Choose One Over the Other?
Published on Data & Programmatic Insider, MediaPost01/04/24
-
- In-app advertising
Top In-App Brand Advertising Stats & Predictions for 2024
Top industry experts predict what's next for mobile advertising
-
- Programmatic trends
3 Ways to Reduce Your Carbon Footprint in Programmatic Advertising
-
- In-app advertising
Best Practices for In-App Ad Quality in 2024
-
- Industry news
BRAVE at PocketGamer Connects London 2024
-
- Programmatic trends
Why are Banners still ruling the Ad Tech Industry?
-
- Programmatic trends
The Rise of Retail Media
-
- Programmatic trends
Understanding Commerce Media and Programmatic Advertisement
-
- Programmatic trends
How Programmatic advertising can help brands during the Superbowl
-
- Connected TV
Programmatic CTV Advertising: Key Trends and Expectations for 2023
-
- Programmatic trends
4 programmatic advertising trends to look out for in 2023
-
- Programmatic trends
Influence, competition, and advertising during the holidays
-
- Programmatic trends
World Cup 2022: Controversy and Opportunity
-
- Programmatic trends
How to allocate your advertising budget as a growing company on Black Friday
-
- Connected TV
High engagement with anime in the streaming era
-
- Audio
Audio advertising in the modern age: 3 reasons it works
-
- In-app advertising
In-Game Advertising: One of the Newest, Most Beneficial Means of Advertisement
-
- Connected TV
Why is Roku one of the most successful channels?
-
- Programmatic trends
The success of video advertising: 3 powerful lessons
-
- Programmatic trends
The Rise of Video Advertisements
-
- Connected TV
What will the CTV/OTT trends be in 2021?