Ad Quality and Compliance Guidelines

1. Purpose and Scope

These guidelines define the quality, content, and security standards required for all advertisements served on our platform. They aim to protect users, maintain partner trust, and ensure compliance with legal, ethical, and brand-safety standards.

All advertisers and demand partners are expected to adhere strictly to these rules. Non-compliance may result in creative rejection, account suspension, or termination.

2. General Policy

Every ad submitted is subject to review. Creatives may be rejected if they:

  • Violate local or international laws.
  • Create poor user experience.
  • Contain misleading, offensive, or unsafe content.
  • Interfere with user or device functionality.

3. Ad Rejection Reasons

These issues typically indicate technical or functional problems with the ad or its landing page.

3.1 Landing Page Issues

  • Landing Page Error: Broken or non-responsive pages (e.g., 404 errors, blank pages, server downtime).
  • High CPU Usage: Ads or landing pages that significantly slow down the user’s device or browser.
  • Blocked or Low-Quality Domains: Domains such as rtbtrackers.com or adrta.com are flagged as low-quality or unsafe.

4. Creative and Advertiser Quality

Ads must provide a positive user experience and align with our platform’s content standards. Rejections in this category are based on user experience, content suitability, or deceptive practices.

4.1 User Experience Violations

  • Autoplay Sound: Ads that automatically play sound without user initiation.
  • Pop-ups or Pop-unders: Ads that open new browser windows or tabs automatically.
  • Rotating Ads: Ads that switch creatives rapidly to evade review or mislead users.
  • Floating or Overlapping Ads: Ads that cover or obstruct site content.
  • Browser Locking or Hijacking: Ads that prevent users from closing or navigating away from a page.
  • JavaScript Alerts: Ads triggering alerts on entry or exit (e.g., “Are you sure you want to leave?” messages).
  • Multiple Pop-ups/Pop-unders: Excessive windows or redirects disrupting user flow.

4.2 Deceptive or Misleading Practices

  • Deceptive Ads: Ads that misrepresent products, services, or outcomes.
  • Fake System Warnings: Ads mimicking OS or browser notifications.
  • Clickbait Elements: False claims such as “You’ve won!” or “Free download” when not true.

4.3 Restricted and Prohibited Verticals

Certain product categories are restricted due to legal, ethical, or brand-safety reasons. Ads promoting or referencing the following are prohibited:

  • Aggressive or Offensive Content (including hate speech or violent imagery)
  • Alcohol
  • Cosmetic Surgery
  • Illegal Drugs or Paraphernalia
  • Prescription or Non-Prescription Drugs
  • Weight Loss Products
  • Marijuana or Tobacco
  • Uncategorized or Misleading Verticals
  • Religious Content or Proselytizing
  • Gambling or Betting
  • Dating Services (especially adult-oriented)
  • Cryptocurrency or Token Schemes
  • Copyright Infringement or Piracy

5. Security and Safety Standards

Security violations represent the most severe category of ad rejections and may trigger immediate suspension.

5.1 Malicious or Harmful Content

  • Malware Files: Detected pre-click, post-click, or during a page scan.
  • Phishing URLs: Pages attempting to collect personal or financial data deceptively.
  • Malvertising: Ads used to distribute malware or exploit kits.
  • Drive-by Downloads: Automatic file downloads without user consent.
  • Automatic Redirects: Ads redirecting users without interaction.
  • Back-Button Hijacking: Preventing users from navigating away or altering browser history.
  • Deceptive Sites: Misleading pages impersonating trusted brands.
  • In-Banner Video Stuffing: Hidden or auto-playing video streams intended to manipulate performance metrics.

6. Partner Responsibilities

All advertising partners, including demand-side platforms (DSPs), supply-side platforms (SSPs), agencies, and direct advertisers, must comply with the following obligations to ensure consistent ad quality, data integrity, and compliance across the ecosystem.

Partners are responsible for ensuring that all creatives, domains, and landing pages meet the platform’s content, security, and operational standards.

7. Enforcement

Ads found violating these guidelines will be:

  1. Rejected prior to activation, or
  2. Disabled post-launch if violations are detected through automated scanning or manual review.

Repeat offenders may face:

  • Account suspension.
  • Partner escalation.
  • Blacklisting of domains or creatives.

8. Contact and Appeals

If your creative is rejected, you may appeal the decision within 5 business days by contacting the Ad Quality team at [email protected].