In today’s online advertising world, reaching an engaged audience is more critical than ever before. Our ad exchange enables media owners to grow revenue and marketers to reach consumers on any device, screen, and through any ad format.
Our technology powers ads that make advertising better for everyone – higher performing for brands, more lucrative for publishers and more respectful of the consumer’s experience.
We operate data centers around the world to minimize latency and ensure a seamless consumer experience. This gives us full control over our auction capacity and speed to respond to bid requests and creating operational efficiencies that boost performance.
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While the world of digital marketing is constantly changing, there’s one thing that never seems to fade away – the effectiveness of display advertisements. In today’s mobile app market, striking the right balance between making money and keeping users happy poses a huge challenge for publishers. The type of ads they choose can make all
In recent years, the retail industry has witnessed a major shift in marketing and advertising strategies. As brands continue to seek innovative ways to attract customers and increase revenue, retail media has emerged as a powerful tool. This article explores the rise of retail media and how brands are leveraging programmatic advertising to drive sales.