In today’s online advertising world, reaching an engaged audience is more critical than ever before. Our ad exchange enables media owners to grow revenue and marketers to reach consumers on any device, screen, and through any ad format.
Our technology powers ads that make advertising better for everyone – higher performing for brands, more lucrative for publishers and more respectful of the consumer’s experience.
We operate data centers around the world to minimize latency and ensure a seamless consumer experience. This gives us full control over our auction capacity and speed to respond to bid requests and creating operational efficiencies that boost performance.
BRAVE attends several events worldwide across all regions every year.
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In an age where generative search is redefining how information is discovered, content marketers have responded with a new playbook: Generative Engine Optimization (GEO). GEO moves beyond traditional SEO by aligning content with how AI models interpret context, intent, and authority. But while GEO is reshaping content strategy, a parallel—and arguably more urgent—transformation is underway
In 2024, ad tech M&A activity surged, as seen by over 100 ad tech, marketing tech, and digital content deals in Q3 alone. High-profile moves like Liveramp’s acquisition of Habu and Equativ’s merger with Sharethrough underscore a key shift: independent SSPs and data providers are being absorbed into larger ecosystems. As the industry heads into