IAB ALM 2025
January 26-28, 2025
In today’s online advertising world, reaching an engaged audience is more critical than ever before. Our ad exchange enables media owners to grow revenue and marketers to reach consumers on any device, screen, and through any ad format.
Our technology powers ads that make advertising better for everyone – higher performing for brands, more lucrative for publishers and more respectful of the consumer’s experience.
We operate data centers around the world to minimize latency and ensure a seamless consumer experience. This gives us full control over our auction capacity and speed to respond to bid requests and creating operational efficiencies that boost performance.
BRAVE attends several events worldwide across all regions every year.
See where you can meet BRAVE's experts.
As programmatic advertising evolves at lightning speed, staying ahead demands a deep understanding of emerging trends, technological advancements, and shifting industry expectations. I sat down with leading executives from Unity, Ogury, Azerion, Media.net, Equativ, MobileFuse, IntentIQ, and AlgoriX to uncover key programmatic advertising trends and predictions for 2025. From SSPs turning into data-driven powerhouses
Introduction: The $240.8 Billion Opportunity Black Friday 2024 is poised to be a pivotal event in the retail calendar, with U.S. online sales projected to reach a record $240.8 billion during the holiday season, marking an 8.4% year-over-year growth. This surge underscores the escalating competition among advertisers striving to capture consumer attention in an increasingly
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