IAB ALM 2025
January 26-28, 2025
In today’s online advertising world, reaching an engaged audience is more critical than ever before. Our ad exchange enables media owners to grow revenue and marketers to reach consumers on any device, screen, and through any ad format.
Our technology powers ads that make advertising better for everyone – higher performing for brands, more lucrative for publishers and more respectful of the consumer’s experience.
We operate data centers around the world to minimize latency and ensure a seamless consumer experience. This gives us full control over our auction capacity and speed to respond to bid requests and creating operational efficiencies that boost performance.
BRAVE attends several events worldwide across all regions every year.
See where you can meet BRAVE's experts.
As brand advertisers aim to capture high-intent audiences in an increasingly fragmented media landscape, programmatic Connected TV (CTV) and in-app campaigns have emerged as a dynamic duo. Combining the storytelling power of CTV with the immediacy of mobile, these channels provide a seamless pathway for brands to connect with users and drive meaningful actions
As programmatic advertising evolves at lightning speed, staying ahead demands a deep understanding of emerging trends, technological advancements, and shifting industry expectations. I sat down with leading executives from Unity, Ogury, Azerion, Media.net, Equativ, MobileFuse, IntentIQ, and AlgoriX to uncover key programmatic advertising trends and predictions for 2025. From SSPs turning into data-driven powerhouses
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